New York, NY
Design and fabricate a parade float for Wendy’s to introduce their new breakfast menu.
Scope of Work
Weber Group worked with Wendy’s corporate advertising agency to create a signature float for the company to be used to introduce their new breakfast menu. Designed on a push cart frame, Super Eggy, became the spokesperson for the chain’s early morning offerings. Created in foam and fiberglass with a fabric superhero cape and dimensionally routed large-scale food photography, the float premiered at the Kentucky Derby Festival Pegasus Parade.