Architectural Pattern and Brand Book, Decatur, IL
Design brand guidelines and an architectural pattern book for the Decatur, IL Park District for the creation of the new Lakeshore Landing mixed use development.
SCOPE OF WORK
Weber Group provided design and branding services to the Decatur Park District for the creation of a new Brand Standards and Parkscape Sourcebook. The comprehensive manual provides an overview of architectural standards, colors, wayfinding, public art, furnishing, promenade, and streetscape standards for the District as it creates a new 2,000 acre development, Lakeshore Landing along Lake Decatur. The project includes a family entertainment zone, a dining and nightlife zone, a marina zone, and a multi-family housing zone, each with a distinct presence that fits the overarching brand of the development. The first attractions within Lakeshore Landing have opened to rave reviews and include a marina and promenade, a dog park, and a resort style 36-hole mini golf course, ice cream parlor, coffee shop, and sit down restaurant.